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| BizBits | January 2006 |
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A PPC Campaign Is A Click Away |
| For some website owners, the road to riches is as simple as using a pay-per-click campaign. But, truth be known, this path isn't as clear cut as you might think since not all pay-per-click (PPC) campaigns are wisely planned. While setting up a PPC ad in a search engine isn't very difficult to perform, the strategic planning prior to set up is what makes the response rate reach full speed. Can the average website owner carry out this planning on his own? Sure, if he's quite lucky. But, do you really want to leave your PPC campaign's success to luck? Most of the big search engines have great PPC services. For example, Google Adwords and Yahoo Search Marketing Solution (previously known as Overture), go through the mechanics of how to advertise and submit for review or activation. With Google Adwords, your PPC campaign can be up and running in a matter of minutes! Yahoo takes a little longer because of their human review process. However, this doesn't mean your campaign will be visible to searchers. Your ad may not climb positions until way down the road. The fastest way for your PPC campaign to pull into a good position is to follow some basic tips: - Find your target customers' likes and dislikes so you have insight on how they search online and how they react to certain keywords and phrases. - Do you track your keywords? Even if your PPC is tight with keywords, each keyword will only attract a percentage of visitors. Attract new customers by tracking which keywords appeal to them most strongly. Tracking systems like in Google Adwords and Yahoo Search Marketing Solution do the trick. - Did you split- test your keywords? Granted, space inside a PPC ad is limited. So why not use your space wisely by continually testing which words and phrases actually get the best results? Perform research by testing out your keywords in the Search Engine of your choice and monitoring the results. - Don't mistake traffic with performance. You may attract heavy traffic to your site through a PPC but you might not get desired performance. Are you clear on the action you want? Performance is when your visitors take the action you are seeking. You need to strive for performance as well as traffic. With better performance than your competitors, you can afford to buy higher PPC ad positions. You'll get more visitors, and they are more likely to take action. - Choose different "landing pages" for clicks on different keywords or phrases. Studies show visitors that land on a page that is most relevant to the visitor are more likely to be called to action. Pick a landing page that will be most attractive to the population that clicks on certain keywords. The main purpose of a PPC campaign is to gain a great ROI (return on your investment). Learning how to set up a PPC ad is only the first step toward get a PPC campaign underway; the more important part of creating a great PPC ad is carrying out careful planning. To learn more simple yet successful methods for developing a profitable PPC campaign, go to www.1dmom.com/archive. |
| Riki Trafford Copyright 2005 All rights reserved About Author |
