 | |||||
|
| |||||
|
| Helpful Hints | June 2005 |
|
Google AdSense Rewards Content with Advertising Revenue |
| If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer. Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads. Google AdSense makes selling advertising space easy, as they handle everything for you. With access to a database of 100,000 advertisers, you'll never have to worry about finding advertisers for your website again. The concept is simple. If you have a quality site that provides content, such as articles, you may qualify to display Google AdWords text ads on your web pages. If your site is approved, you will receive a portion of the pay-per- click payment. The great thing about Google's sophisticated advertising system is that the ads that display on your web pages are relevant to your content. They scan each page to determine what your page is about and display the ads accordingly. This will increase your click-through rate considerably, as relevant text ads combined with quality content are highly effective. Although the AdSense program is free to apply, your site will be reviewed and must be approved in order to begin displaying the ads. As there have been many sites turned down, you'll need to ensure your site meets Google's criteria prior to applying. You can find the guidelines at the following web address: https://www.google.com/adsense/policies. They're basically looking for quality sites offering content. The keywords here are "quality and content." If your site is under construction, loaded with advertising and/or broken images and links, don't even waste your time applying, as you won't be accepted. However, if you have a quality site and provide your visitors with content, you will most-likely be accepted. The more content pages you have, the more advertising revenue you can make. It's really that simple. If you don't have your own content, there is a wealth of content available on Internet completely free. Shelley Lowery About the Author: Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery, and Ebook Starter - Give Your Ebooks, the look and feel of a REAL book. |
