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| Helpful Hints | January 2006 |
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An Analysis of Website Traffic |
| Use web traffic statistics as a tool to help you better decide if your website is on the winning track or not. After all, you want to succeed, don't you? Web hosting companies do what they can to help you but sometimes all they manage to do is complicate the situation. Figuring out how to interpret data at your site is very important indeed. The most relevant way of understanding what is taking place at your website is to observe the average number of visitors that come to your site every day, week and month. These figures tell only part of the story. The behavior of web searchers is even more important to your purposes. Get in the know about this unique concept. The more web searchers who visit your site, the better your analysis will be. And traffic also depends on the behavior of visitors. If people spend a fair amount of time at your website then that will show in your web traffic statistics. Find out who is staying, for how long and what in particular holds their interest. Keywords can help or hurt your website. You may think you are bringing in the traffic you want but maybe they arrived at your site by mistake, as in the case of a keyword or phrase misrepresentation. Make your keywords work for you not against you by clarifying things to the best of your ability. Statistics tell you specifically if individuals enjoy a certain page of your website or not. If guests stay a while then the tools you have implemented are working beautifully which is excellent news. But on the other hand if they are not, pay close attention to the reason why. A visitor's reason for coming to your site is essential and so is the person's mindset. Not everyone might find their way to your site for the same reasons. You probably search for information over the Internet in much the same way other people do. Try to put yourself in the minds of others (or in their shoes) to decipher what they are thinking, feeling and what they need. What weaknesses do your pages exhibit? If people are vacating certain pages of your site at a swift rate then you know the news isn't good. The last page of your site might feature a contact form or an order for. This page is often referred to as an exit page in the online world. If visitors leave before they get to the conclusion of their destination, uh oh, there is most definitely a problem that needs to be addressed as soon as possible. Your keywords and phrases should also bring in new business, not discourage it. If your keywords are not targeted to the right audience you will only serve to frustrate and annoy searchers, which you do not want to do! Keep these valid points in mind and good luck to you! |
| Tom Bishop Copyright 2005 All rights reserved About Author... |
